After 25 years of the Oprah Winfrey Show, Oprah is calling it quits. Discovery Communications first announced it was going into business with Winfrey two years ago. Now, Winfrey's “OWN” is finally emerging. “OWN,” Oprah Winfrey Network, will replace the now “Discovery Health” Channel in early 2011. The network will feature, Oprah's Next Chapter, which will be an hour long prime time talk show. The network will also feature, Oprah's Search for the Next TV Star, Why Not? with Shania Twain, Visionaries: Inside the Creative Mind, and Gayle King Live! Discovery Communications will loan up to $100 million dollars to kick start “OWN.” “OWN” is the second television venture for Winfrey, she also co-founded the “Oxygen” Network in 1998.
ABC will need to find a program to take the time slot that the Oprah Winfrey Show has held for years. This may cause ABC to loose money and viewers which decreases ratings. However, for cable television, Winfrey may be embarking on something huge. The media mogul seems to turn anything she touches into gold; therefore, there are high hopes and expectations for “OWN.” The joint venture between Winfrey and Discovery is predicted to make an impact on the cable industry. However, risk aversion is something Winfrey will have to take. Not even she knows what will be popular or not among an audience. Only time will tell.
Oprah is truly a remarkable woman. Her work ethic is one to be admired and even inspires others. Will you watch “OWN?” Do you think “OWN” is a good career path for Oprah? Thoughts?
-Dominique
No comments:
Post a Comment