Don't Rob our young girls of their Innocence......

An article originally posted by Times Online publicizes advertisements directly towards children. This particle article focuses on a clothing chain, Primark, which recently was marketing and selling a bikini to children as young as seven years old, with a padded top. The bikini itself was not the problem; it was the padded top many organizations found a problem with. Organizations like The Children’s Society and the Phoenix Chief Advocates took action against the sale of this bikini. They boycotted demanding to removal of the bikini. The organizations made claims that the bikini sexualized young girls. The different organizations were disgraced with the sale of this bikini because they claimed it made young girls appear older than they actually were. The clothing line apologized and pulled the bikini from their shelves and said that they would donate all the previous profit form the bikinis to a children’s charity. This clothing chain is not the only one who have marketed and sold such things to young girls. Other chains have marketed sold such things as lingerie and even a pole dancing kit to girls. Organizations like the ones listed above continue to fight to maintain order so that young girls will not be robed of their innocence.


Marketing to children is already a touching topic. Many people feel that marketing anything to children should be banded, but what this clothing chain did was unacceptable. Selling lingerie and padded bras sends signals to young girls. These signals tell them that they need to have sex appeal at such a young age. Also if they appear to be older they will attract older guys, which can lead to more problems. Wearing clothing like this also can alter their mindset and cause them to think thoughts that children should not be thinking at their age. They could possibly be exposed to things that they are not prepared for yet which can lead to self- consciousness. What are your thoughts on this topic?

Paige