Soon will actors no longer be needed in movies? Maybe. With technology advancing continuously, it seems that this may one day become true. This has been shown countless times already in movies such as The Polar Express (2004), The Curious Case of Benjamin Button (2008), and most recently in Avatar (2009). The characters in these films were created through new aged technology that resulted in digitized actors. In the past, studios paid enormous amounts of money on actors and less money on technology; however, now it is vice versa. Movies are costing studios hundreds of millions of dollars, while actors are only getting paid a small fraction of that price. There has been talk saying that filmmakers are experimenting with new ways to make today’s animations seem more realistic and even bring back dead actors into modern movies. The world may be approaching a time when actors are no longer needed. But what effects would this have on the media industry?
This modern form of filmmaking is a great example of cost cutting to make a substantial profit. Although studios are spending more on technology and less on the actual actors, the money put out comes back in. Along with a big hit movie comes great profit. For instance, Transformers (2007) had a $200 million budget, but earned $835 million in the box office; a massive profit. Also, not only are actors being replaced by technology, but extras are also less needed. Therefore, the people who once starred in movies are loosing out on an enormous amount of money.
Today, when a new technology is formed or even closely perfected, people barely think of the consequences it may have later. Will this modern way of filmmaking be good for mass media? Or will it have a negative effect on mass media and even society later? –Any Thoughts?
-Dominique
March 15, 2010- Forbes Magazine
“A Star is Reborn” –Dorothy Pomerantz
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